1.2M members · Founders & startups
Can you self-promote in r/passive_income?
Only if you follow the 9-to-1 rule.
Follow Reddit's 9-to-1 guideline: for every 10 things you contribute, at most 1 is self-promotional. The other 9 are genuine, link-free value.
The rule
All referral links must have a disclaimer
“This sub is to discuss and inspire each other. Not profit from getting people here to click on your referral link. All referral or affiliate links on low effort posts will be removed. If you do include a referral link, you must clearly label it with a disclaimer.”
Source: subreddit rules, last checked 2026-07-13. Read the full rules on Reddit →
Before you post
- Keep self-promotion under ~10% of your activity
The highest-intent moment
The safest way into r/passive_income is not a post, it is a well-timed reply. Watch for: Build-in-public style 'how I made $X/mo' threads. Answer it genuinely first, then mention your product only if it directly helps.
From OneUp Today
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OneUp watches r/passive_income for those high-intent moments and drafts a personalized reply or DM in your voice. You review and send, no spam, no rule-breaking.
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<a href="https://oneup.today/tools/reddit-self-promotion-checker/passive_income" style="display:inline-flex;align-items:center;gap:6px;font:600 13px/1.4 -apple-system,BlinkMacSystemFont,Segoe UI,Roboto,sans-serif;color:#16231A;background:#F4F8F2;border:1px solid #B7D5B9;border-radius:8px;padding:6px 10px;text-decoration:none">r/passive_income self-promotion: 9-to-1 rule · via OneUp Today</a>FAQ
Can I promote my product in r/passive_income?
Only if you follow the 9-to-1 rule. Follow Reddit's 9-to-1 guideline: for every 10 things you contribute, at most 1 is self-promotional. The other 9 are genuine, link-free value.
What is r/passive_income's self-promotion rule?
Per r/passive_income's rules ("All referral links must have a disclaimer"): "This sub is to discuss and inspire each other. Not profit from getting people here to click on your referral link. All referral or affiliate links on low effort posts will be removed. If you do include a referral link, you must clearly label it with a disclaimer."
How do I get customers in r/passive_income without breaking the rules?
Instead of posting ads, reply to people already asking for a product like yours. In r/passive_income the highest-intent moment is: Build-in-public style 'how I made $X/mo' threads. Lead with a genuine, specific answer and mention your product only when it directly helps.