Overview
SocialHose (socialhose.net) is a media-intelligence platform: brands and agencies use it to monitor what is being said across social networks, 150+ million news sites, blogs, forums, and broadcast media, in 100+ languages on enterprise plans, and to turn those mentions into dashboards, alerts, and newsletter-style reports. OneUp Today is a lead-generation tool for founders: it watches Reddit for people actively looking for a product like yours, scores buyer intent, and drafts the outreach you approve. Both listen; what they do with what they hear is completely different.
The core difference: knowing vs winning
SocialHose answers "what is the internet saying about this brand, topic, or competitor?" It is built for PR, comms, and market-intelligence workflows: coverage tracking, sentiment, share of voice, exportable reports. OneUp Today answers "who is about to buy, and what should I say to them?" It surfaces the individual Reddit post where someone asks for a recommendation, scores how close to buying they are, and writes the first draft of your reply or DM. One produces awareness; the other produces conversations with buyers.
Key differences
1. What happens after a mention
In SocialHose, a mention becomes a data point in a dashboard or an alert in your inbox; acting on it is your job. In OneUp Today, a high-intent post becomes a drafted, personalized reply or DM in your voice, waiting for your approval. In our study of 5,756 real Reddit conversations, that human-approved outreach step is where the results came from.
2. Breadth vs depth
SocialHose is far broader: news, blogs, forums, reviews, and broadcast alongside social networks, which is exactly what a comms team needs. OneUp Today is deliberately deep on the channels where founders win customers: Reddit for lead discovery, X and LinkedIn for outreach, and 9 platforms for publishing.
3. Pricing and who it is for
SocialHose starts at $29/mo with a free plan, monthly billing, and no long-term contracts, scaling up to enterprise media-intelligence plans. OneUp Today is a flat $19/mo (Pro) or $49/mo (Max), sized for bootstrapped founders rather than brand teams.
Is OneUp Today cheaper than SocialHose?
SocialHose: free plan, paid from $29/mo, enterprise plans for full media coverage. Monthly subscription, cancel anytime with notice.
OneUp Today: Pro $19/mo (200+ leads, 15k AI credits), Max $49/mo. 3-day free trial.
OneUp Today or SocialHose: which should you choose?
Choose SocialHose if:
- You need brand, PR, or competitor monitoring across news and broadcast, not just social
- Dashboards, sentiment, and shareable reports are the deliverable
- You are an agency reporting media coverage to clients
Choose OneUp Today if:
- You want customers from social listening, not reports about it
- Reddit is where your buyers ask for recommendations
- You want AI-drafted outreach you approve, plus 9-platform publishing, at a flat $19/mo