Overview
SocialHose (socialhose.net) is a media-intelligence platform: brands and agencies use it to monitor what is being said across seven social platforms (X, Facebook, Instagram, LinkedIn, TikTok, Reddit, and Snapchat) plus news, blogs, and forums through its media-monitoring product, with AI sentiment on every mention, and to turn those mentions into dashboards, smart alerts, and reports. OneUp Today is a lead-generation tool for founders: it watches Reddit for people actively looking for a product like yours, scores buyer intent, and drafts the outreach you approve. Both listen; what they do with what they hear is completely different.
The core difference: knowing vs winning
SocialHose answers "what is the internet saying about this brand, topic, or competitor?" It is built for PR, comms, and market-intelligence workflows: coverage tracking, sentiment, share of voice, exportable reports. OneUp Today answers "who is about to buy, and what should I say to them?" It surfaces the individual Reddit post where someone asks for a recommendation, scores how close to buying they are, and writes the first draft of your reply or DM. One produces awareness; the other produces conversations with buyers.
Key differences
1. What happens after a mention
In SocialHose, a mention becomes a data point in a dashboard or an alert in your inbox; acting on it is your job. In OneUp Today, a high-intent post becomes a drafted, personalized reply or DM in your voice, waiting for your approval. In our study of 5,756 real Reddit conversations, that human-approved outreach step is where the results came from.
2. Breadth vs depth
SocialHose is far broader: seven social platforms plus news, blogs, and forums, which is exactly what a comms team needs. OneUp Today is deliberately deep on the channels where founders win customers: Reddit for lead discovery, X and LinkedIn for outreach, and 9 platforms for publishing.
3. Pricing and who it is for
SocialHose starts at $149/mo with monthly or annual billing and no free plan, scaling up to enterprise media-intelligence plans. OneUp Today has no plans at all: you pay per action from a prepaid wallet, campaign runs are $0.25 with $3 of free credit to start, sized for bootstrapped founders rather than brand teams.
Is OneUp Today cheaper than SocialHose?
SocialHose: no free plan; Starter $149/mo, Pro $399/mo, Agency $999/mo, all seven platforms on every plan and API access on Pro and Agency. Developers can also use a pay-as-you-go API with a $10 minimum top-up. Monthly subscription, cancel anytime with notice.
OneUp Today: pay-per-action pricing from a prepaid wallet: a campaign run is $0.25, an SEO article is $0.99, and every account starts with $3 of free credit, no card, no subscription.
OneUp Today or SocialHose: which should you choose?
Choose SocialHose if:
- You need brand, PR, or competitor monitoring across news and blogs, not just social
- Dashboards, sentiment, and shareable reports are the deliverable
- You are an agency reporting media coverage to clients
Choose OneUp Today if:
- You want customers from social listening, not reports about it
- Reddit is where your buyers ask for recommendations
- You want AI-drafted outreach you approve, plus 9-platform publishing, on pay-per-action pricing (runs $0.25)