For indie hackers & bootstrappers

Ship in public. Get customers too.

OneUp Today finds people on Reddit who need what you're building, drafts DMs that don't sound like spam, and turns your commits into content. All on a bootstrapper's budget.

Zero audience required
From commit to content
$19/mo, not an agency retainer
Sound familiar?

The grind you're stuck in

Building in public to nobody

"Just shipped" to 40 followers is not distribution. You need to reach buyers who aren't following you yet.

You are the whole team

No marketer, no budget, no time. Whatever growth you do has to be leverage, not another chore that needs babysitting.

Reddit is gold and a minefield

It is where your buyers complain about the problem you solve, and where one wrong DM gets you shadowbanned. You need the playbook, not just the channel.

Content is a second full-time job

You would post more if writing it didn't cost the hours you need for the product itself.

How OneUp helps

What you actually get

Lead discovery

Find buyers without an audience

OneUp scans other people's Reddit threads for the problem you solve, so an empty follower count is not a blocker.

Lead discovery

DMs that don't get you banned

Personalized to the post, rate-limited per subreddit, sent at human pace with your approval. The pattern is deliberate, not spam.

Publishing

Commits become content

Connect GitHub and every commit becomes a draft post for Reddit, X, and LinkedIn. You ship code; OneUp ships the build-in-public content.

Public replies

Reply guy, automated

Be the helpful one in threads where your buyers hang out. AI drafts in your voice, you approve and post.

Lead discovery

Priced for one person

$19/mo, not a $1,500 marketer or an agency retainer. The leverage of a growth hire without the cost.

Lead discovery

Backed by real data

Our study of 5,756 Reddit conversations: 26.6% replied to high-intent outreach, versus 1 to 5% for cold email. Reach the right person, not more people.

FAQ

Answers before you sign up

Yes. OneUp scans other people's threads for buyers, so it doesn't depend on your follower count. An empty profile is fine.
Not if you follow the playbook OneUp ships. It rate-limits per subreddit, you review every DM, and nothing mass-sends.
About 10 to 15 minutes a day to triage leads and approve replies. Discovery and posting run in the background.
Yes. Connect GitHub and OneUp drafts build-in-public posts from your commits for Reddit, X, and LinkedIn. You approve and ship.
Pro is $19/mo with a 3-day free trial, no card. A fraction of a part-time marketer.

Get customers while you build.

3 days free. No card. Cancel in one click.