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👋

Hi, I'm Chaitanya

Founder of OneUp Today

Solo founder based in Bangalore, India

Using AI to Make Reddit Outreach More Targeted, Personal, and Measurable

For indie hackers and solopreneurs like me, finding early customers is often harder than building the product itself. Reddit can be a strong channel because it's full of niche communities where people openly discuss problems and ask for recommendations. The catch is scale. Manually scanning threads, writing thoughtful replies, following up in DMs, and tracking outcomes quickly turns into hours of daily work, and it's difficult to measure what's actually working.

I built OneUp Today as a marketing automation platform to reduce that manual workload while keeping the outreach human. It helps founders discover relevant conversations on Reddit, draft personalized responses and DMs in their own voice, and track what happens after someone clicks a link or replies.

Why Reddit Works, and Why It's Hard

Unlike many ad platforms, Reddit is conversation-first. People show intent by describing their pain points in detail. That makes it valuable for early-stage products, especially when founders can respond with real help.

But Reddit communities are also sensitive to spam and generic promotion. If outreach looks automated, it gets ignored, downvoted, or reported. Any scalable approach has to protect authenticity and keep the founder in control.

AI That Sounds Like You, Not a Template

OneUp Today's core idea is style-adaptive writing. Users provide writing samples, and the system uses them to mirror tone, vocabulary, and communication patterns. Instead of filling in a fixed template, the AI drafts messages that reference specifics from a post and stays consistent with the user's voice.

The goal is not to send more messages. The goal is to help founders have more relevant conversations with people who are already discussing the problem their product solves.

Two Engagement Paths: Public Credibility and Private Conversations

OneUp Today supports two complementary Reddit workflows:

Public replies (credibility-building)

Draft replies are generated for relevant threads so founders can contribute useful answers and establish trust in the community. These are saved as drafts for review rather than posted automatically, which helps with quality control and brand safety.

Direct messages (relationship-building)

For users whose posts suggest a strong fit, the platform drafts personalized DMs that reference the specific context. This keeps outreach helpful and specific, rather than promotional.

Campaign Setup and Execution

I designed campaigns to be straightforward:

  1. 1
    Define targeting: Choose subreddits and keywords aligned with the ideal customer.
  2. 2
    Discover leads: Monitor communities for matching posts and comments.
  3. 3
    Draft messages: Generate suggested replies and DMs.
  4. 4
    Review or scale: Approve drafts manually or enable automation for workflows that have proven reliable.
  5. 5
    Measure outcomes: Track replies, conversations, and conversions.

For new users, I recommend a review-first workflow so you can calibrate quality and refine tone. For mature campaigns, optional automation reduces daily effort while keeping guardrails (for example, keeping public replies as drafts).

Tracking That Connects Messages to Outcomes

A major pain point in Reddit outreach is attribution. OneUp Today includes invite and link tracking to help founders understand what happens after someone engages. Depending on configuration, this can include click-through behavior and conversion events, allowing founders to see which subreddits, keywords, and message styles are actually producing signups and customers.

Beyond Reddit

While Reddit is the flagship workflow, OneUp Today also supports social scheduling for platforms like X, Instagram, and YouTube, with an emphasis on repurposing content while maintaining your writing style. You can generate posts from prompts, URLs, or development updates (such as GitHub commits), then schedule or publish immediately.

The Builder's Perspective

I built OneUp Today to solve a problem I faced personally: doing consistent, high-quality outreach without losing entire days to manual work. The platform is designed for indie hackers who want the capabilities of larger marketing stacks, but in a simpler workflow that fits solo execution.

As founders look for channels that reward helpfulness and specificity, tools like OneUp Today point to a practical middle ground: AI assistance that improves relevance and consistency, while keeping humans accountable for what gets sent.

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