---
title: "UTM Builder: Free Campaign URL Link Generator | OneUp Today"
description: "Free UTM link builder. Create trackable campaign URLs for Google Analytics with source, medium, and campaign tags. Includes presets for Reddit, X, LinkedIn, and email."
url: https://oneup.today/tools/utm-builder
---

Free Tool

# UTM Campaign Link Builder

Build a trackable campaign URL in seconds. Fill in the fields, copy the link, and see exactly which channels and campaigns drive traffic in your analytics.

Website URL \*

Campaign Source \*`utm_source`

Where the traffic comes from (the referrer).

Campaign Medium \*`utm_medium`

The marketing channel or type.

Campaign Name \*`utm_campaign`

The specific campaign this link belongs to.

Campaign Term (optional)`utm_term`

Optional. Paid keyword for the campaign.

Campaign Content (optional)`utm_content`

Optional. Distinguishes ads or links pointing to the same URL (A/B tests).

Your trackable URL

Fill in: Campaign Source, Campaign Medium, Campaign Name

## What each parameter means

`utm_source`Where the traffic comes from (the referrer).

`utm_medium`The marketing channel or type.

`utm_campaign`The specific campaign this link belongs to.

`utm_term`Optional. Paid keyword for the campaign.

`utm_content`Optional. Distinguishes ads or links pointing to the same URL (A/B tests).

From OneUp Today

## Track which subreddits actually convert

OneUp Today finds high-intent leads on Reddit and tracks every conversation through to a paying customer, so you know which communities are worth your time. UTM links optional.

[See Reddit lead discovery →](https://oneup.today/marketing)

## FAQ

What is a UTM parameter?

UTM parameters are tags you add to a URL so analytics tools (like Google Analytics) can attribute a visit to a specific source, medium, and campaign. They look like ?utm\_source=reddit&utm\_medium=social&utm\_campaign=launch.

Which UTM parameters are required?

utm\_source, utm\_medium, and utm\_campaign are the three you should always set. utm\_term and utm\_content are optional and used mostly for paid keywords and A/B test variants.

Should I use lowercase?

Yes. UTM values are case-sensitive in most analytics tools, so "Reddit" and "reddit" become two separate sources. Stick to lowercase and a consistent naming convention.

Do UTM links work on Reddit?

Yes, but keep them clean and use them where links are allowed. For outreach, a tracked link in a DM or a welcomed comment lets you measure which subreddits actually convert.