This article is part of our comprehensive SaaS Growth Strategies Guide.
The Developer's Content Problem
You're shipping features, fixing bugs, and improving your product every day. But you never talk about it publicly. Meanwhile, founders who post "just shipped X" get followers, engagement, and customers.
The solution: turn your development activity into social content automatically.
Why GitHub Activity Makes Great Content
- Authenticity: It's real work, not manufactured content
- Consistency: You're coding anyway, content comes free
- Social proof: Shows your product is actively developed
- Community building: Attracts other builders
- SEO benefits: Technical content ranks well
Types of Content from GitHub
1. Feature Announcements
Every merged PR with a new feature can become a post:
"Just shipped: Dark mode is finally here. Our most requested feature took 47 commits, 3 rewrites, and one existential crisis. Worth it."
2. Bug Fix Stories
Turn painful bugs into relatable content:
"Spent 4 hours debugging. The issue? A single missing semicolon in a config file. The commit message just says 'fixed.' The real message lives in my heart."
3. Technical Learnings
Share what you learned while building:
"TIL: React 19's new concurrent features reduced our load time by 40%. Here's what we changed [thread]"
4. Milestone Celebrations
Mark meaningful moments:
"1,000 commits to our repo today. From 'git init' 8 months ago to 2,000 users. Building in public works."
5. Weekly Recaps
Aggregate activity into summaries:
"This week we shipped:\n- Auto-save drafts\n- Better mobile nav\n- 23 bug fixes\n\nWhat we're building next: [preview]"
Automation Workflow
Step 1: Track Meaningful Events
Not every commit deserves a post. Focus on:
- Merged PRs to main branch
- Version releases
- Milestone completions
- Major bug fixes
Step 2: Generate Content
Use templates or AI to transform events:
- Input: PR title, description, files changed
- Output: Social-friendly announcement
- Enhancement: Add context, personality, visuals
Step 3: Review and Schedule
Never fully automate posting:
- Review generated content
- Add personal touches
- Schedule for optimal times
- Respond to engagement
Platform-Specific Formatting
For Twitter/X
- Short, punchy announcements
- Threads for technical details
- Screenshots of the feature
- GIFs showing functionality
For LinkedIn
- More professional framing
- Business impact focus
- Longer-form storytelling
- Tag relevant connections
For Reddit
- Technical details welcome
- Community-specific context
- Ask for feedback
- Share learnings, not just announcements
Content Calendar from Commits
Daily
Quick updates on what you're working on
Weekly
Recap of shipped features and fixes
Monthly
Milestone updates, lessons learned, roadmap previews
Quarterly
Major version announcements, retrospectives
Tools to Help
GitHub Actions
Trigger notifications on specific events:
- New release published
- Milestone completed
- PR merged with specific labels
Content Generation
AI can help transform commit messages into posts:
- Extract key information
- Add engaging framing
- Format for each platform
Scheduling
Queue content for optimal posting times:
- Don't post everything at once
- Spread announcements across the week
- Time for audience activity
Example Workflow
- PR merged: "feat: add recurring post scheduling"
- AI generates: "Recurring posts just shipped. Set it once, never think about it again. Your evergreen content now truly works on autopilot."
- You review: Add screenshot, tweak wording
- Schedule: Post tomorrow at peak engagement time
- Engage: Respond to comments, answer questions
Ready to turn your commits into content? Connect your socials and start building in public with OneUp.