Insights on outreach, content marketing, and AI-powered growth strategies.
We published our reply-rate data: the 26.6% baseline, why under-40-word DMs win, the 23 words that halve your odds, and proof that AI relevance scores do not predict replies. Here's the short version and the full study.
Generic AI DMs perform worse than no AI at all, they erode trust faster than templated human messages. Here's the three-layer approach that makes AI outreach sound like you, not ChatGPT.
Reddit's self-promotion rules are the most-misunderstood thing in indie hacker marketing. The site-wide 9:1 rule, how individual subs enforce, and the exact steps to ask mods for permission to share your product without getting banned.
Most indie hackers under-spend on marketing tools and over-spend on ads. Here's the budget allocation that actually moves the needle at $0/mo, $100/mo, and $500/mo, with the specific tools and the math behind each tier.
X still works for SaaS founders in 2026, but the playbook is different. Replies beat posts, screenshots beat threads, and consistency beats virality. The complete 30-day plan we'd run on a brand-new account.
The unsexy patterns that actually moved Reddit DM reply rates, drawn from over a thousand real outreach messages across 60+ subreddits. Short DMs win. Links in the first message kill replies. The full data, ranked.
Most founders treat their commit history as a private artifact. The technical ones who win on social treat it as a content engine. Here's the transformation funnel that turns dry commit messages into platform-native posts.
A shadowban can wipe out months of Reddit marketing in a single afternoon, and you'll never get a notification. Here's exactly what triggers them, how to check your account, and the recovery playbook every SaaS founder should know.
LinkedIn looks like the obvious B2B SaaS channel and Reddit looks like the obvious indie hacker channel. Both pictures are wrong. A practical comparison with cost-per-lead numbers and the hybrid playbook most founders end up using.
"Best time to post" advice is usually nonsense unless it's tied to your audience and platform. Here's the actual data per platform from real SaaS campaigns, and why posting consistency matters 10× more than perfect timing.
Complete guide to marketing on Reddit
Proven strategies to grow your SaaS
Automate your social media workflow
High-converting message templates
Top communities for founders
Build tools that drive growth
